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internet marketing manager
Newark, CA
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Job Description
Wrapables.com was founded by an experienced team of e-commerce entrepreneurs with a passion for home d?cor and design. Since launching our website in 2005, we have experienced rapid growth and have been featured in a number of press media including Lucky, Parenting, Shape and Good Housekeeping among others. Our goal is to create a unique online destination providing creative and distinctive home furnishings to enhance our customers' lifestyles.
We are seeking an Internet Marketing Manager who will help us grow and expand our business.
Responsibilities include but are not limited to:
* Oversee and direct marketing strategies including creation, production, reporting and tracking of email, affiliate, search marketing and display advertising
* Analyze performance of marketing initiatives and make strategic recommendations based on campaign optimization
* Analyze, test, recommend, optimize all aspects of our website including keywords, ad copy, landing pages, site organization, email blasts, etc.
* Use web analytic tools to measure the effectiveness of marketing campaigns
* Prepare monthly advertising expense tracking and invoices review
* Collaborate with web team, IT, product managers and executive management
* Establish and manage marketing and partnership relationships.
* Maintain and expand editorial database and editorial calendar
* Develop public relations activities to promote awareness of our website
Qualifications:
* 2 years + experience in Internet marketing
* Experience with affiliate marketing, CPC, search marketing
* Strong quantitative and analytical skills, proven ability to track and optimize marketing campaign effectiveness and performance
* Experience with web analytics tools is a plus
* Ability to manage multiple concurrent projects and responsibilities
* Demonstrated ability to launch and manage programs from inception
* Excellent written and verbal communication skills, attention to detail
* Bachelor's degree (BA/BS)
We offer a competitive benefits package. This is an in-house position, local candidates only, no relocation or telecommuting.
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Experience Required
3 plus years
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Last Update
June 22, 2010
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